Poster, folder, magazine or packaging. They all come to life when it is tangible. The choice of application is usually the first thing that comes to mind, but the material plays an important part as well. A business card for a webshop with natural products, will not be suitable on a snow-white and coated glossy paper. Or a flyer for a luxury event on 90 gram uncoated paper, will feel like a cheap party. Functionality is another big decision maker. You will not find many children’s books without a glossy laminate or a magazine with a paper thickness of 250 gram. The audience helps deciding the material, but also the application. Will a flyer reach this audience? Or would an animation fit them better? Every design is different and requires its own approach.