Anne houdt woord

I have designed a logo and corporate identity for Anne Houdt Woord. Anne is a writer and adviser on text, speech and communication. She had asked me to develop a feminine, powerful and yet clean identity, with a unique and recognisable symbol.

The logo is both Anne’s initial and a pencil, the pencil symbolises her writing. The feminine side is visible in the round shapes, which are enhanced by striking and powerful colors. The use of only a minimal triangle as style element, ensures that the overall look is clean.